Blog

  • 20
    Dec
    Posted in:

    Messages and signs have been used by businesses since the 14th century to attract and intrigue the eyes of people passing by. Businesses apply an array of tactics with outdoor LED signs to attract new clients and to lure them from the competition by highlighting a new product or a…

  • 19
    Dec
    Posted in:

    Business promotion at events and festivals is one of the most effective ways of improving brand awareness in the community and increasing the shares in the target market. Events can range from large trade shows for specific target markets to local community events such as school gals and sporting events….

  • 13
    Dec
    Posted in:

    In the corporate world, blank walls, company logos or static images printed on walls can create over time a sense of boredom and complacency, hence their impact and messaging can fade away. Employees and customers see the same images over and over and this makes them lose focus on your…

  • 05
    Dec
    Posted in:

    You may have created an exceptional brand for your business, but time will come when you’ll need to make substantial changes. Growing disinterest in the target market, the emergence of new competitive forces or development of dubious reputation are some of the factors that may compel your to rebrand your…

  • 17
    Nov
    Posted in:

    When it comes to events, directional signage is absolutely necessary – it serves as a guide for the attendees to the key points of the event. This functional type of signage can also come with some exquisite design and customized motifs, thus serving to improve the customer experience. Integrating the…

  • 12
    Nov
    Posted in:

    Merchants can only maintain high profit margins if they make maximum use of the available selling space. If you operate a retail business and would like to maintain high profit margins while simultaneously maximizing on the available selling space, then you must find a strategy of replacing slow-moving merchandise with…

  • 07
    Nov
    Posted in:

    The key to a profitable business is having satisfied customers. Having a good point of sale signage that offers you plenty of functions is essential to give a quality customer service and in return increase revenues. For your business to survive in the highly competitive world of retail, you need…

  • 02
    Nov
    Posted in:

    Does your store need a makeover? Do you fear that your image and the general perception of your business is stale? Following are the main signs your retail store needs a makeover. Old Signage For a retail store marketing makeover to be effective, the marketing strategies used need to match…

  • 25
    Oct
    Posted in:

    Not all businesses plan on staying at their current location. In fact, a lot of businesses invest in their first physical location, knowing that they’ll be growing and expanding before long. For those types of businesses, currently at the beginning of their journey, buying permanent business signs may seem like…

  • 18
    Oct
    Posted in:

    One of the first steps in successful business is making a good impression on those who are interested in your products or services. The customer’s first experience with your business has to be good or you risk losing them before they even get a chance to try out your products…