Fabric Prints

Interior décor is an often-overlooked part of the customer experience. If you have a brick-and-mortar location, you need to think about how to decorate the areas to best appeal to your customers; especially if they’re going to be spending time there.

For example: if your office has a waiting area, you want to create a calming environment, not one that adds to the customer’s stress. Comfortable furniture and magazines help, but the art on the walls should also factor into your overall design goals.

When combined with atmospheric music and a subdued palette, a calming fabric print can help turn even the most unpleasant customer into a Zen Master.