Using Business Signs as a First Interaction with Customers

First impressions count. Whether a person to person meeting or the first time a consumer interacts with a brand or business, the first ideas someone forms can influence their later ideas and feelings about a given brand or person. This makes it even more important to have a high-quality sign that best communicates the tone and image of your brand. Misrepresenting your brand could mean less potential buyers walking in your door than would have if given the right impression of your brand. Even worse, the wrong sign could lead to more people turning and walking out once they realize you don’t have the services they were looking for.

For local business, exterior signage is the first impression on the community. This comes as little surprise as most consumers shop within five miles of their home. Most consumers are more likely to frequent the store nearest to them and often find those stores by spotting them during their usual driving around town.

Use Your Brand to Your Best Advantage

While many might view signage as an opportunity to establish professionalism, it could serve better as an extension of your brand. If you have a more whimsical store, it makes good sense to have a sign that reflects that. The customer base you are looking for is less likely to walk into a store that gives the appearance of not being what they are looking for. Proper representation, on the other hand, could garner customers that would enjoy your products and services that weren’t necessarily looking for your store.

Keep fonts and colors consistent with your branding. If a customer finds your store online, they should be able to quickly and assuredly determine they are at the right location. Keep clarity and conciseness in mind when creating your design. A sign that can be seen and easily read from far away that has the most relevant information will be the most successful.

Having information on where to learn about your company can be beneficial. Adding your social media handles or your website’s URL will give passersby the opportunity to learn more without wasting signage real estate on blocks of text.

Partner with a Local Sign Shop

Working with a local sign making shop means getting everything you need with personalized support. Contact us today to find out how our professional team can help you with your signage needs from beginning to end.